Brand activation is the process of planning an occasion or marketing campaign to draw attention to your company, foster enduring consumer loyalty, and boost sales. While brand activation may appear to be the same as brand marketing, it actually refers to moving your brand from one step of the sales cycle to the next. In contrast, brand marketing emphasizes upholding a positive perception of your company and consistently communicating with consumers. The brand marketing plan as a whole includes brand activation as one small but important component.

With brand activations, you may show off your rebranding, launch a new product or service, or just raise brand awareness. Brand activation only happens once, and it needs to be interesting and original. Brand marketing, on the other hand, is a long-term plan. As one might anticipate, a brand activation need not rely just on one kind of advertising. Brands utilize various forms of marketing, such as interruption marketing, guerilla marketing, or retailtainment, since they need to come up with new concepts. You may develop a brand activation plan that will astound and enthrall consumers or potential customers depending on your product, budget, distribution methods, and point of sale.

These days, it’s challenging to stand out from the crowd. If you have a new brand or have recently rebranded, brand activation is crucial. However, brand activations are crucial for all consumers, not just newbies. They could also be helpful for well-known companies wanting to attract customers. Because customers are an essential part of every organization, companies must entice them. As you are aware, there are a number of offline and online options. A shopper activation will enable brands to grab consumers’ attention. If they are aware of your brand, your chances of selling your product increase.

Brand activation types

Given the importance of brand activation, it makes sense to examine the most typical forms of brand activation. As you may anticipate, there are several ways to “activate your brand.” Everything is dependent on the things you sell, your spending limit, and your tastes.

In-store Brand Activation

One of the most typical forms of brand or shopper activation is in-store brand activation. Why? because people engage with and interact with your brand at the point of transaction. The likelihood of a purchase is higher since they went to the store specifically to buy things, they had money, and those things are accessible there. Unfortunately, very few in-store advertising options can divert customers’ attention. End caps, shelf talkers, and cardboard displays are not interesting enough. Although there may not be much room in a shop, in-store brand activations may still be innovative and disruptive. You may improve your chances of attracting clients by using a robotic POS display.

Experiential Retail

Customers have higher expectations of brands and merchants. Shoppers visit businesses or pop-up locations hoping to experience something new rather than just purchase goods. This is retailtainment, to us! Offering clients an experience at the moment of purchase is known as experiential retail. Some merchants opened pop-up shops or let customers use their purchases to create experiences. You must consider what your items are all about in order to provide a terrific experience both in-store and elsewhere. Additionally, you must examine the requirements of your clients.

Events

Face-to-face gatherings are a great approach to developing close relationships with consumers. Many clients were excited to attend events before the Pandemic hit the earth. For their devoted customers, some firms created private events, while others created events for product presentations. At an event, your brand may be the focus of attention, giving customers a distraction-free opportunity to view, touch, and test out your items.

Sampling

Sampling is a fantastic method of brand promotion. However, because sampling was no longer permitted in stores as a result of COVID-19, businesses had to find alternatives. Everyone enjoys being among the first to check out a new product. Who doesn’t enjoy free food or makeup, after all? A wonderful approach to encourage customers to engage with your business and test out your items is through sampling. Additionally, consumers may provide fantastic feedback that you can use to make improvements to your items.

Digital Marketing

It’s not necessary for brand activations to just happen in person. Technology is frequently used by businesses to market their goods and “activate” their brands. Utilizing social media, you may launch an influencer marketing campaign. You also have the choice to create a digital experience by fusing the physical and digital worlds. These are just a few types of brand activations that you can do to impress your customers. Find something that works for your products and for your customers. After you select the type of activation, it’s time to find out how to implement the campaign.

Let’s now look at the key points of how to create a brand activation campaign that will provide the desired outcome.

● Determine your brand’s main differentiators.
● Concentrate on the values represented by your brand
● Come up with a fantastic campaign idea.
● Recognize and understand your audience
● Pick the most effective method of brand activation
● Allow customers to try something new and unique
● Rely on technology to achieve the desired results.

You now understand the purpose of brand activation and have some suggestions for doing so, but how can you put these concepts into practice to create a successful campaign? Don’t worry, you can contact us, the best brand activation agency in UAE to take your brand activation marketing to the next level. Contact us at www.foxmiddleeast.com